The smeargate affair show Gordon Brown and the nasty cabal at the heart of New Labour in as bad a light as it is possible to be.
The plan was nasty, spiteful and childish. More than a decade in office Labour are still more interested in attacking Tories than running the country.
The perpetrators assumed that because Guido Fawkes was giving them a hard time on his blog he must be in the pocket of the Conservative party (about as far from the truth as it is possible to be), thus making personal attacks on Conservative MPs fair game.
The crushingly inept execution of the plan highlights just how much they don't get modern media and that they thought it might be effective shows just how out of touch they are with the mood of the British people. It also forces stark comparisons with Blair regime, could you imagine Blair and Campbell getting themselves into this mess? No, me neither.
It will be interesting to see the text of Brown's apology letters, I bet that he manages to botch that up as well.
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